Publisher’s viewpoint

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By Chase

Happy New Year! Actually as I write this, it is seven days before Christmas and three days before Dec. 21 which, according to the Mayan calendar, is the day the world ends. If you are reading this the Mayans’ were wrong! (Assuming that fact, I am getting ready for a two week break from work, which will allow for a moment of reflection, resolutions and planning for the rest of the year.

My biggest resolution for 2013 is to be more proactive and going beyond my usual two month forecast in planning where I allow an up to an eight week window for special profiles on projects and companies. My early start for planned success in 2013 has actually delivered me some early results on things as far away as August and the many months in between.

My goal is to reach a 12-week window on more than 50 per cent of the work this year. We’be been able to plan ahead for several theme pieces, co-ordinated with general news and association coverage.  This allows for more time and thought to go into the features, hopefully improving their quality.

Of course, there will still be some projects completed on a more rapid, four week cycle.  Sometimes projects move fast.  Hopefully, this year, I’ll be able to find a balance – allowing for initiatives to move quickly where appropriate, and at a more measured pace where we have some additional time.

What are you reflecting on from 2012? What are your resolutions for 2013 in the business and personal sides of your life? You can share your plans for 2013 with me and we can use these in an upcoming issue.

In case the Mayans were partially right and a race of snake people is taking over the world, keep the faith and never surrender!

Chase is the director of marketing and client relations for the Construction News and Report Group as well as associate publisher for the GTA Construction Report, Ontario Construction Report and the Canadian Design and Construction Report.  These publications reach more 75,000 readers across Ontario and Canada.

Chase has served on the board of directors for the Barrie Construction Association for four years and is the chair of the Niagara Construction Association’s Young Leaders Committee. If you have any recommendations or suggestions on changes you would like to make for the publications please contact him at 905-228-1151 by emailing chase@cnrgp.com.

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