Empire Communities hires new marketing vice-president

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Sue MacKay, Empire Communities New Vice-President, Marketing (CNW Group/Empire Communities)

Vaughan-based builder plans further growth in Ontario and the US

GTA Construction Report staff writer

Empire Communities, one of Canada’s largest homebuilders, has announced that Sue MacKay has joined the company in May as its marketing vice-president

The Vaughn-based builder says in a news release that MacKay is a key addition to the team.  She brings over 14 years’ experience in real estate sales and marketing management experience to the organization; a perfect fit for the expanding residential builder/developer.

“Sue’s experience in marketing makes her an ideal candidate to manage our marketing department,” says Dan Guizzetti, co-founder, CEO and president of Empire Communities.  “We strive to bring the best and most talented individuals to our company and look forward to working with Sue to help us drive profitable growth and continue to build Empire’s solid reputation of trust, while reaching industry milestones.”

Most recently, MacKay served as the vice-president, client services of strategic design at advertising agency 52 Pick-Up Inc., where she led teams to achieve numerous marketing awards of excellence. As the former marketing director at Intrawest ULC, MacKay was a key partner in the development and execution of the real estate sales and marketing strategy for Blue Mountain Resort.

Sue MacKay is currently on the board of directors as co-chair, communications at the Urban Land Institute.
Earlier in the year, the company announced its rebranding, observing that over the past 20 years, it has built more than 10,000 single family and high-rise homes across Southwestern Ontario and the GTA.

“Empire is now one of the top builders of master-planned communities in the province, and the largest ENERGY STAR® builder in Southwestern Ontario,” it said in the earlier announcement. “The company has received over 90 awards for outstanding service and achievement, including the Green Builder of the Year Award from both the Hamilton-Halton Home Builders’ Association (HHHBA), Waterloo Region Home Builders’ Association, EnerQuality and the Building Industry and Land Development (BILD) Association.”

With its rebranding, Empire announced that it is expanding into the United States, specifically Texas.

Meanwhile, the community builder plans to continue its growth in Ontario with the possession of enough land to accommodate 20,000 new single family and high-rise homes, Empire said in its announcement.

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