Associate publisher, GTA Construction Report
In Ontario people often refer to us having two seasons based on road construction, one being “Construction Season” with the start of summer and the other being winter, when no road construction takes place. In the overall construction industry the only slow days are when it is really cold and even then things as still bustling behind the scenes with industry events such as awards programs, association annual general meetings and, of course, trade shows.
My own personal busy time occurs between September and February when I attend several events to network and reconnect with past clients. The larger upcoming events include Win-Door North America at the Metro Toronto Convention Centre (MTCC) South Building November 12-14 and Construct Canada, also at the MTCC running December 4-6. Luckily, the majority of the larger industry events take place in Toronto which allows me the flexibility I need to attend shows and also be available for important family functions like my two sons’ hockey games, a perfect balance between work and family.
With regards to Win-Door and Construct Canada, each show is very different in target markets. Construct Canada is a general industry show, including specialized segments such as Concrete Canada, Home and Builder Expo and Property Management Expo. The Win-Door show is much more specialized, attracting window and door manufacturers and specialized suppliers and installers.
Traditionally the company I work for stayed away from specialty shows based on lower expected sales results, but over the past few years coverage of specialty industries like window and doors and the roofing industry have allowed me to attend these shows. The specialty shows have opened up new markets to attract not only advertisers but new relationships for interesting articles and industry news.
I am currently developing some new relationships for specialized shows in early 2014 that will target companies who do business in Canada’s north including Yukon, Northwest Territories, Labrador and Nunavut. The other event is in the plumbing and mechanical contractors industry. I will provide some details on these trade shows in 201. Keep your eyes open for editorial coverage in our news sections and ad promoting these new events.
Chase is the director of marketing and client relations for the Construction News and Report Group as well as the associate publisher for the GTA Construction Report, Ontario Construction Report and the Canadian Design & Construction Report. He serves on the Niagara Construction Association’s board of directors, and is chair of its young leaders committee. You can reach him at (905) 228-1151, firstname.lastname@example.org, or www.gtaconstructionreport.com