Niagara Sustainability Initiative – Communicating sustainability

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GTA Construction Report staff writer

The Niagara Sustainability Initiative (NSI) continues to work with Carbon Project Partners and community members in its mission to bring economic strength back to the Niagara region through the greening of local businesses and municipalities. The organization hosted ‘Communicating Sustainability’  on March 22 to help local businesses successfully communicate their sustainable principles, practices and accomplishments to key stakeholders.

The educational forum at the St. Catharines Golf and Country Club featured Tim Faveri, Tim Hortons Inc.’s director of sustainability and responsibility, who highlighted the importance of stakeholder engagement.  He  highlighted  Tim Horton’s successful use of both transparent and strategic communication through the company’s trademarked “Making a True Difference” program.

Lucy Colangelo and Allie Hughes represented Hughes & Co, a Niagara-based consulting company that has worked to transform the communication and marketing strategies of local to national size brands. Colangelo and Hughes focused on highlighting key strategies for developing strong communication tools, as well as terms and practices to avoid. Throughout the forum. the two advised attendees about key strategies for communicating organizational sustainability, and emphasized the importance of strategic communication in benefiting an organization’s bottom line.

For more information about NSI and upcoming events, visit http://niagarasustainability.org.

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